The advantages of this strategy are the following:

• Better fit and compatibility
• Improved prospects for a serious long-lasting relationship
• Alignment of expectations by both parties
• Higher rates of success

The disadvantages of this strategy are the following:

• Upfront investment in terms of time and preparations (e.g. set up of profile, fine tuning)
• More effort required (e.g. planning)
• Misperception / misrepresentation by one or both parties

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The advantages of this strategy are the following:

• Straightforward approach
• Simplicity
• Alignment of expectations by both parties

The disadvantages of this strategy are the following:

• Quality of profiles might be variable
• Quality of matching might be lower
• Misperception / misrepresentation by one or both parties

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The advantages of this strategy are the following:

• Fully customizable
• Guaranteed dates
• Excellent quality of matching

The disadvantages of this strategy are the following:

• Not available in all cities
• Upfront investment in terms of time and cost

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The advantages of this strategy are the following:

• Fundamentally change yourself
• Lasting positive changes both for personal and professional life
• Gain confidence

The disadvantages of this strategy are the following:

• Not directly related to matchmaking
• No immediate results
• Requires effort and persistence

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The advantages of this strategy are the following:

• Relatively fast to learn and adopt
• Easy to try and tweak to your needs
• Improve response rate (also on Tinder)

The disadvantages of this strategy are the following:

• Not directly related to matchmaking
• Limited application (texting)
• Trial and error approach

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ANNE DORIS - EDITOR

Responsible for the overall content, marketing and usability of the site. Has many years of experience in advising singles and couples alike. An expert in matching for professionals and building long-term relationships.

EVA JONES - CONTRIBUTOR

Responsible for reviewing dating sites and providing independent opinion. Enjoys writing self-help books and contributing to various websites with a focus on online dating.